McFee Auto Center
Brand Identity • Website Design • WordPress ImplementationProject Overview
In 2018, I partnered with Lairton Panighel, owner of McFee Auto Center in Worcester, Massachusetts, to establish a professional brand presence for his growing automotive business.
At the time, McFee Auto Center did not have a logo or website, making it difficult to build credibility with potential customers and compete in an increasingly digital marketplace. The goal was to create a cohesive brand identity and online presence that reflected the quality of service customers could expect.
Through logo design, branding, and a custom WordPress website, I helped transform McFee Auto Center from a business without a digital presence into a trusted, professional automotive brand.
Project Scope
Brand Identity:
Logo design
Color palette and visual identity development
Foundational branding assets
Website Design & Development
Custom WordPress website design
Responsive front-end development
Information architecture and content organization
Contact form implementation
Mobile-friendly user experience
Website launch and deployment
“Erin was great, very smart. Gave me a lot of good ideas for my website! Works fast, is reliable, and at a fair price!”
— Lairton PanighelopenSee the Final Result
From logo design to website launch, this project helped transform McFee Auto Center into a recognizable and professional brand. Explore the live website to see the finished experience.
