Hi, I’m Erin Russell.
founder of Erin Russell Designs.
With over 15 years of experience in graphic design, UX/UI design, and front-end development, I help businesses transform ideas into thoughtful, user-centered digital experiences. Based in Worcester, Massachusetts, I specialize in creating strategic solutions that are as functional as they are visually engaging.
I earned my Bachelor of Fine Arts in Graphic Design from the Rochester Institute of Technology (RIT) and later completed advanced coursework in User Experience Design through General Assembly. Throughout my career, I've combined visual design with technical expertise to create websites, digital products, ecommerce experiences, and brand identities that help businesses grow.
My experience spans everything from logo design and branding to responsive websites, UX strategy, interactive prototypes, and front-end development. I enjoy simplifying complex problems into intuitive experiences that are easy to use, accessible, and built with real business goals in mind.
Whether I'm designing a new brand, building a website, or improving an existing digital product, my goal is always the same: to create experiences that look great, work beautifully, and deliver measurable results.
My Approach
Every project begins with understanding your business, your goals, and the people you're trying to reach.
I believe in collaboration, transparency, and designing with intention. Whether I'm creating a brand identity, redesigning a website, or improving the user experience of a digital product, my goal is always the same:
To create thoughtful, effective designs that help businesses grow with confidence.
Let's Work Together
Whether you're launching a new business, refreshing your brand, or creating a website that better serves your audience, I'd love to help bring your vision to life.