Doug Russell Marine Marketing Campaign
Print Marketing & Promotional DesignProject Overview
Doug Russell Marine has been serving boating enthusiasts throughout Central Massachusetts since 1956. To support seasonal promotions, trade shows, and dealership marketing, I created a wide variety of print materials designed to showcase inventory, promote financing offers, and reinforce a consistent brand presence across every customer touchpoint.
Rather than a single deliverable, this engagement consisted of an ongoing collection of marketing assets ranging from large-format banners and brochures to product line cards and promotional sell sheets, all tailored for both showroom and event use.
The Challenge
Marine dealerships rely heavily on seasonal sales events and manufacturer promotions. Each campaign required quickly producing materials that communicated detailed product information while remaining visually engaging and easy to browse.
The challenge was balancing:
Large amounts of technical information
Pricing and financing offers
Manufacturer brand standards
Consistent dealership branding
Multiple print sizes and formats
Fast turnaround for seasonal promotions
Every piece needed to feel like part of the same campaign regardless of whether it appeared as a trade show banner, brochure, or countertop handout.
SEA-DOO PRODUCT LINE CARDS
Designed a series of dealership line cards that showcased the complete Sea-Doo product lineup in an easy-to-scan, visually engaging format. Each piece balanced product imagery, pricing, financing information, and key features while maintaining brand consistency and preparing files for high-quality commercial printing.
My Role
I was responsible for the complete visual design and production of the marketing materials, including:
Art direction
Layout design
Typography
Image selection and editing
Brand consistency
Print production setup
Preparing press-ready files
Adapting designs for multiple print sizes and promotional campaigns
PRE-OWNED BOAT SELL SHEET
Created a reusable sell sheet template for featured pre-owned boats, highlighting photography, specifications, pricing, and key features in a professional, customer-friendly format suitable for print and in-store marketing.
My Design Approach
The visual system focused on creating energy and movement while keeping product information easy to scan.
Key design elements included:
Bold diagonal shapes to create movement
Large product photography
Strong visual hierarchy
Consistent typography across every format
Color palettes inspired by the water and outdoor recreation
Flexible templates that could be reused for future promotions
This approach allowed new promotional pieces to be created quickly while maintaining a recognizable Doug Russell Marine identity.
The Result
The final collection established a cohesive marketing system that allowed Doug Russell Marine to present a polished and professional brand across multiple customer touchpoints.
By designing reusable templates and maintaining consistent branding, future promotions could be produced efficiently while preserving a unified visual identity throughout every campaign.
