Aloise & Wilcox
Website Redesign • WordPress Development • SEO • AccessibilityProject Overview
Aloise & Wilcox, PC is an established Worcester, Massachusetts law firm specializing in personal injury, criminal defense, and civil litigation. With decades of legal experience and a reputation built on successful outcomes, the firm needed a website that reflected its professionalism, credibility, and commitment to its clients.
The existing website was outdated, difficult to navigate, and lacked the functionality and flexibility expected of a modern digital experience.
The goal was to transform the firm's online presence into a professional, accessible, and user-friendly website that builds trust, showcases its experience, and helps potential clients find the legal representation they need.
Scope of Work
Services Provided:
Website Redesign & Development
UX/UI Design
Responsive Web Design
WordPress Development
Content Organization & Strategy
Search Engine Optimization (SEO)
Web Accessibility Improvements (ADA/WCAG)
Contact Form Integration
Website Performance Optimization
Platform: WordPress
Industry: Legal Services
Location: Worcester, Massachusetts
The Challenge
An outdated website that didn't reflect the firm's reputation.
Despite its extensive experience and impressive legal accomplishments, Aloise & Wilcox's original website failed to communicate the firm's expertise effectively.
The existing website consisted of a single page with limited content, making it difficult for visitors to explore the firm's services, learn about its attorneys, or find relevant information.
The design relied heavily on long blocks of text, with little visual hierarchy or consideration for the user experience. On mobile devices, the layout felt cramped and difficult to navigate, resembling a scaled-down printed document rather than a responsive website.
Several key issues needed to be addressed:
Outdated Design: The website lacked a modern, polished appearance that reflected the firm's professional reputation.
Poor Mobile Experience: The layout was not fully responsive, creating usability challenges on smaller screens.
Limited SEO: Minimal search engine optimization and a lack of dedicated content pages restricted opportunities for organic search visibility.
Accessibility Concerns: The existing website did not adequately address modern web accessibility standards.
Weak Visual Hierarchy: Dense paragraphs, inconsistent spacing, and a small, difficult-to-read logo made important information harder to find.
Limited Content Structure: With everything contained on a single page, users had few opportunities to explore the firm's attorneys, experience, and practice areas.
The challenge was to preserve the firm's established identity while creating a more engaging, intuitive, and accessible digital experience.
BEFORE
Outdated Design & Limited Functionality
AFTER
Modern Design Built for Growth
The Solution
I redesigned and rebuilt the website with a modern, responsive experience that showcases the company's services and portfolio across all devices. I also helped establish and optimize their Google Business Profile, improving their online visibility and strengthening their professional presence in the local market.
BEFORE
The Poor Mobile Experience
AFTER
Fully Responsive Across Devices
See the Finished Website
This project is more than a redesign—it represents a complete transformation of Landscape Evolution's digital presence. Explore the live website to experience the responsive design, improved navigation, and modern user experience firsthand.
